Here's the hard part about having an online business. How do I promote it? I need to get some ads out there, some publicity, somewhere where there is a high concentration of buyers. On Etsy they say, participate in the forum, etc. The thing is, all the OTHER buyers are there as well, so I think it gets a little confusing for any potential buyers.
Promotion is one reason why I keep this blog. It gets our name out there, it's something that the search engines are liable to crawl through. I have yet to see a sale generated through it, but I'm not going to stop blogging.
I did have a banner exchange for awhile, but I never saw any sales, and that company didn't even give me the promised information, such as, seeing where my ad was showing. They didn't even have a support email, so I stopped that a little bit ago. It would be nice to find another banner exchange. We are looking for free advertising methods. There has got to be something out there that will provide more results than what we've had so far.
Our Etsy shop is growing. We're up to 54 items for sale. That's a good number, but not high enough. We'll get there someday. The more time we spend on making jewelry, the more pieces we can sell. If we can figure out how to sell them.
So... we'll keep hoping and looking for ways to get that promotion!
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